Will your evidence survive the JCA?
Sur Access helps emerging biotech get EU and Swiss market access right — before the Joint Clinical Assessment decides your price, and your valuation. Evidence strategy, JCA readiness, and the numbers that follow.
F E A T U R E S
A strong FDA story is no longer enough.
Bridging the gap between scientific innovation and commercial value.
Since 2025, Europe's Joint Clinical Assessment (JCA) has become the real gatekeeper for premium pricing — and under Most-Favored-Nation pressure, a weak European assessment now drags down the US price floor too. For an emerging biotech, an asset that looks like a blockbuster on FDA potential can lose most of its value if the evidence doesn't hold up to the JCA. That risk is fixable — but only while there's still time to act on it.

Built for emerging biotech — not the big-pharma machine
Roche and Novartis have floors of in-house HTA specialists. You don't, and you don't need them full-time. I'm the specialist you bring in for the questions that decide your value:
- Will your trial win a strong added-benefit rating?
- What price will it actually command across the EU-5?
- What is the asset really worth once JCA and MFN are priced in?
I connect the evidence to the value — the piece that your strategy cannot miss.
How we do it:
Strategic Execution: Switzerland & Beyond
While our strategy is global, our execution is local. We leverage deep expertise in premium launch markets to set strategic value anchors.
- Swiss Premium Access: Mastering the world’s most sophisticated semi-confidential P&R environment to set a strong global reference price.
- CEE Gateway Strategy: Utilizing local Croatian expertise to set regional precedents and optimize budget impact for Eastern European entry.
Our Partners Trust Our Approach



